A Forward-Thinking HR Company
Client Name / Project Date: Human Capital Asia, Launched on the start of 2010
What They’re Known For: Apart from Consulting and Outsourcing HR Tasks, they have lively out-of-the-box training programs which they offer to build a better working environment in the workplace (ie “team building”)
Their Marketing Problem: They wanted to redesign this site. And they wanted their site to be more engaging- more “human” while still being able to arouse interest for their programs. Aesthetically, the challenge was to be different- fresh and yet manage to fit in the corporate world. They also needed it really quick. Really quick.
My Design Solution: I suggested that they create a blog. They already had an amazing resource person to do the writing. A blog would give people a taste of what they will be imparting during their training and activities. It would also naturally- be more engaging. They were giving content away for free, and all they do is put a one-liner at the end of posts to remind their readers that all this insight would be available to them if they call. No need to
“hard sell”. Integrating with Twitter and Facebook is another thing that “humanized” their online presence greatly.
Maintenance: I am personally maintaining this account monthly. They give me four posts a month and I format the typography and insert a meaningful graphic that looks consistent with past posts. Maintenance also allows me to constantly brainstorm with Dada Salud- their managing director about possibilities and directions for future growth. The monthly retainer also means I get to constantly update their database installation and plugins for them.
“If there’s one word that could describe Stef, it’s Passion and Resourcefulness in everything he does.”
GILDA J. DE LEON-SALUD
Managing Director
Human Capital Asia, Inc.
Features: I created very subtle graphics that would rotate randomly under the navigation. This way, the brand is constantly being reinforced without competing with the main attraction- the Content.
“Globally accepted look and feel. The design is cool and attractive to the readers.”
- GILDA J. DE LEON-SALUD
Screenshots: I plan to insert screenshots for my projects here, but since this is a web project and the site is still online, you may simply visit the site.
I helped my client choose this domain and give me strategic keywords. At the time of this writing, their website ranks #3 on Google for the keywords “hr outsourcing asia” after less than 2 months of being online! This excites me because it shows that the SEO stuff I’ve been reading on really works! I asked Ms. Salud if I was someone she’d recommend and this is what she said:
I commend Stef to any of my friends who would look for a web/graphic designer because he is a professional, delivers according to agreed timelines, with teh quality and standards agreed. His work goes beyond expectations. “RATED A CUSTOMER SERVICE”
GILDA J. DE LEON-SALUD
Managing Director
Human Capital Asia, Inc.
