Identity = Consistency = Limits
They say in that music, the best are not known for what they do but for what they don’t do. The same goes for your Corporate Identity- your brand. You need: Visual Consistency. This means you need limits.
Leverage your Competition
When starting a new business or entrepreneurial endeavor, you’re probably looking for a space, a niche, a market where you’re the only one. The picture you have in your head is some sort of desert where you’re the only one selling water. While that makes sense, here’s some advice that tells you to do the [...]
Sharpen Your Aim
Everything is divided into genres. Blessed is he who knows what genre he is in, for he stands a chance to conquer it. When choosing your target market remember this- “aim small, miss small”. I stole that from Mel Gibson’s “The Patriot” when he was training his sons how to use a rifle. Many times [...]
Learn How to Sell
Nothing Sells Itself Contrary to popular belief, there is nothing on the face of the earth that is “so good it can sell itself”. Nothing… except maybe sex. Or a picture of a nice juicy hamburger. But for the most part, people have the inability to connect “features” with “benefits”. Not only do you have [...]
Is Your Marketing Posture Giving or Asking?
Heartless Consumers? Much has been said about my generation being an overly consumerist bunch. They say all we do is passively consume and consume and consume. But there’s a trend rising, and this generation could just very well be the one where business and economy is fueled not by getting, but by giving.
War on Templates: Are Frameworks Unoriginal?
You’re not Original when you Reinvent the wheel. You’re just inefficient. Artists like Scratch One notion that I cannot accept is this- “it is only art if it is built from scratch”. Many artists suffer from the delusion that if something resembles anything else it is not creative, not original. They prefer to truly suffer [...]
