Identity = Consistency = Limits
They say in that music, the best are not known for what they do but for what they don’t do. The same goes for your Corporate Identity- your brand. You need: Visual Consistency. This means you need limits.
War on Templates: Are Frameworks Unoriginal?
You’re not Original when you Reinvent the wheel. You’re just inefficient. Artists like Scratch One notion that I cannot accept is this- “it is only art if it is built from scratch”. Many artists suffer from the delusion that if something resembles anything else it is not creative, not original. They prefer to truly suffer [...]
